Case Study

Digitizing OceanR’s Operations for Scalable Growth & Sustainability

About OceanR

A sustainability-focused company that designs and manufactures branded clothing for enterprises with an emphasis on eco-friendly materials and sustainable manufacturing. They also help companies achieve their net-zero goals by offering sustainable apparel solutions.

Challenge

OceanR lacked a centralized system to manage its growing business operations efficiently. The absence of structured workflows led to:

Disorganized lead and customer management, resulting in missed opportunities.

Manual tracking of quotes, orders, and invoices, causing inefficiencies.

No streamlined reporting, making it difficult to measure business performance.

Lack of system integration, leading to communication gaps across teams.

Solution

Paalam digitized and optimized OceanR’s entire business workflow by implementing:

Pipedrive CRM integration

Seamless lead and customer management.

Slack automation

Enabling real-time communication and task tracking.

Xero integration

Automating invoicing, purchase orders, and financial workflows.

Custom reporting dashboards

Seamless lead and customer management.

Optimized digital workflows

Reducing manual processes and improving efficiency.

Results

“By integrating smart automation and digital tools, OceanR can now scale efficiently while maintaining its sustainability mission, ensuring a seamless experience for its customers and partners.”

Enhanced lead-to-customer conversion with structured CRM implementation.

Significant time savings by automating order processing and financial workflows.

Real-time reporting & data insights, enabling better decision-making.

Seamless collaboration across sales, finance, and operations teams.